Senior management team

Amanda Tincknell CBE

Chief Executive

CEO Amanda Tincknell joined Cranfield Trust as a volunteer in the 1990s, after completing her MBA at Cranfield School of Management. With a background in market research and recruitment, she was an early project manager for the Trust and spent some time as a trustee before becoming Chief Executive in 2000. She holds overall responsibility for the direction and management of the Trust, reporting to the trustee board.  Amanda has increased the Trust’s capacity and influence enormously over more than two decades and was awarded a CBE for her contribution to charity services in the Queen's New Year Honours list 2015.  Amanda feels highly motivated and privileged to work with charities and charity leaders addressing key social issues. Follow @AmandaTincknell on Twitter.

James Lennard

Head of Finance, Administration & Control

Jim joined the team in March 2018, building on 15 years’ experience as a senior manager in local / regional voluntary sector organisations leading financial strategy, central support services, IT strategy, communications infrastructure and data security. A key element of Jim’s role is to build robust support services, infrastructure and effective policies and processes to underpin the Trust’s growth and development.

Alice Dabrowska

Head of Consultancy

With over 20 years’ experience in the commercial world as an experienced management consultant specialising in retail, logistics and organisational change, Alice has transferred her skills to support voluntary sector organisations and is a member of the European Mentoring and Coaching Council with an Individual Programme Manager Accreditation (EMCC, IPMA). Since 2000, Alice has been a volunteer and a Project Manager, and became Operations Manager in 2012, supporting the regions and expanding The Trust’s services. Follow @DabrowskaAlice on Twitter.

Joanne Madders

Head of Development

Joanne Madders joined Cranfield Trust in September 2018 as the Trust’s new Head of Development.  Joanne is responsible for overseeing the Trust’s fundraising activities, particularly our relationships with individual supporters and companies, and for our wider communications strategy. Joanne has experience gained from across the charitable sector and is thrilled to be able to work in support of the wider voluntary sector through Cranfield Trust.

Head office team

Roo Cleland

Communications and Marketing Manager

An experienced communications and development professional Roo has 20 years experience of working for local and national charities. Roo has written copy for national and regional multi-channel fundraising campaigns, websites, editorial, press releases and fundraising applications, including a successful application for a televised BBC 1 Lifeline Appeal.  Roo joined the Cranfield Trust team on a part-time basis in June 2016 to manage the Trust's marketing and communication activity. 

Samantha Bradshaw

Communications Officer

With a degree in Creative Writing and experience within the charity sector; Sam joined Cranfield Trust in September 2019 as our Communications Officer. Prior to joining Cranfield Trust, Sam worked as a freelance content creator and writer for global beauty brands. Most recently, Sam has given lectures at The University of Winchester on blogging strategy and website monetization. Follow @samlbradshaw on Twitter.

Karen Hurley


Karen joined the Cranfield Trust team in 2016 and is responsible for the smooth running of the Trust's office and supporting management functions. Karen is a skilled PA, administrator and reception manager, with 12 years experience working for the NHS.

Dino Galassi

HRNet Co-ordinator

In 2017, Dino joined the Trust as coordinator of HRNet, our online HR information service.  An employment lawyer by background, his personal ethos is to help organisations manage risk and treat staff fairly, the latter often affecting the former. Dino had previously been an HRNet volunteer and enjoyed helping charities on a range of matters from TUPE to discipline and grievance.

Ali Forbes

Trusts and Foundations Manager

Ali joined Cranfield Trust in 2021 as Trusts and Foundations Manager, to increase grant income and further develop collaborative relationships with UK funders.  Ali brings over 20 years’ experience of third sector charity fundraising, relationship management and grant giving to the team, and is delighted to apply her knowledge, skills and experience to the growth and development of Cranfield Trust at this pivotal time for the UK’s charitable sector. 

Regional projects management team

Vanessa Longman

Projects Co-ordinator

With a background in education and information management, Vanessa joined the Cranfield Trust in 2006. Vanessa liaises with charity clients and volunteers to ensure the smooth delivery of services, working with charities to discern and co-ordinate their consultancy requirements.

Gillian Bell

Project Manager - Scotland

Gillian's background is in the private sector with over 25 years of commercial experience both in the UK and internationally. She has held senior roles in blue chip companies spanning Financial Services, Travel and Healthcare with skills and expertise primarily in organisational change and operational efficiency. Gillian has also been a management consultant advising on the benefits of Homeworking assisting many companies successfully with this endeavour both in the UK and US. Gillian joined the Trust in 2016 as a Project Manager overseeing the projects for Scotland.

Jayne Kendall

Project Manager - Wales

Jayne has over 25 years of commercial experience working in both the public and private sectors across government, digital, healthcare, education, financial services and tourism. She has held senior roles with Welsh Government to raise the profile of Wales as a location for inward investment . She also managed her own marketing consultancy for over 10 years. Jayne has a track record of leading brand, product, marketing and communications campaigns in domestic and international markets. Jayne joined the Trust in April 2018 as Project Manager overseeing the projects for Wales. Follow @JayneKendall63 on Twitter.

Nick Stojic

Project Manager - North West

Nick’s background is from the commercial world, working in senior roles with two blue chips and also a period of company ownership. He has expertise in business development and operational excellence. Nick has thorough knowledge of franchising and contracting and as a consequence has a passion for helping SME’s succeed. Nick has been a volunteer with The Trust since 2010 and has a commitment to the sustainability of the charity sector and the role this plays in our society.

Joanne Crebbin

Project Manager - Yorkshire and Humber

Jo has over 25 years’ experience in senior food industry roles working with family businesses through to multi nationals. With expertise in operations, strategy and change management. Jo holds an MBA from Durham University and also has her own consultancy working with food business clients. Jo joined the Trust as a volunteer in 2018.

Marie Langan

Project Manager - South West

Marie is a Fellow of the Institute of Chartered Accountants in England and Wales ("ICAEW") with over 30 years of accounting and auditing experience in a variety of management roles in Big Four and Top 20 firms in the UK and US, most recently in global outsourcing in the technology sector. Marie has also specialised in project management, business development, risk management and corporate governance. She has audited charities and has acted as Treasurer and Vice Chair on the Board of Trustees of a law centre. Marie joined the Trust in April 2018 as Project Manager overseeing our projects in the South West of England. Follow @Marielan51 on Twitter.

Ian Williams

Project Manager - South East & East of England

In addition to his role with The Cranfield Trust Ian works as an independent management consultant. He has worked on projects in the energy, health, education and not for profit sectors. Prior to this he worked for Santander Bank and for a project management consultancy. He has an MBA from Cranfield School of Management is a trustee of a charity supporting adults with learning disabilities.

Fatima Vepari

Project Manager - London

Fatima has worked in consulting since 2008, working with numerous clients across the public and voluntary sectors as well as central government. With over twenty years’ experience in learning and organisational development, aligning strategy, people and processes, leading key change strategies and working with senior teams and individuals. Fatima is also a qualified and accredited coach, working with individuals and teams to enhance their performance both personally and professionally. Fatima joined the trust in 2018 as Project Manager overseeing our projects in London.

Erik Rusis

Project Manager - London

Erik joined the team in January 2019, following 30 years of HR management, general management, training and consulting roles in the USA, throughout Europe and in Asia. The UK has been home for over a decade. Most of Erik’s work has been in the commercial world, but he also has experience in the non-profit sector. His work as a volunteer consultant led to a keen interest in becoming much more involved with the Cranfield Trust. Erik has an MBA from Thunderbird School of Global Management. He enjoys volunteering for the Sea Scouts.

Claudia Venosa-Hepworth

Project Manager - London

Claudia joined Cranfield Trust following a rewarding 20-year career across the public and voluntary sector; heading and advising on national and regional people development initiatives. Alongside this expertise Claudia created a portfolio career offering consultancy across sectors where she inspired renewed leadership, calibrated strategic direction with organisational development and facilitated dialogue around impact analysis. Prior to moving to London Claudia held the position of CEO in a regional north east charity where she focused on the alignment of internal competency and long-term sustainability. Claudia also has personal experience of being a Chair and a trustee.

Associate project managers

Roger Watkins

Associate Project Manager

With over twenty years’ experience of international assignments, Roger continues to act as a consultant to government and private sector projects, working on organisation and operations reviews, training and development in countries including Jordan, Afghanistan and Uganda. 

Dawn Harrison-Wallace

Associate Project Manager

After 11 years with Shell, gaining a thorough grounding in everything from Sales and Marketing to Finance and Operations, Dawn launched her own consultancy business specialising in organisational development and change management - in particular working alongside senior managers and team leaders to bring about effective implementation of business strategies and change initiatives through a blend of consultancy, coaching and facilitation. Dawn become a volunteer for the Trust in 2012. She is also a Trustee of two Theatre Charities – Half Moon Young People’s Theatre and Sedos.

Sue Elder

Associate Project Manager

Sue first joined the Trust as a Project Manager in 2002, and “returned to the fold” in 2019 following a 10-year stint overseas as a Director of a large retail business in Italy.   With > 30 years’ experience in the commercial sector, Sue has worked with a range of leading UK and international retailers to deliver significant business improvements by aligning strategy, people, processes and systems.  Sue works as an independent Management Consultant and is passionate about the benefits of sharing business expertise from the commercial sector to help build successful charities.

Hayley Cartwright

Associate Project Manager (Midlands)

With 15-years' experience as a management consultant in the retail sector working for leading high street names across Europe, Hayley started applying her business expertise to the charity sector through volunteering for the Cranfield Trust in 2009.  Wanting to continue working with charities, Hayley became Project Manager for the Trust in the Midlands in 2010.  After several years break, she now re-joins the trust resuming this role, as well as working for an arts and mental health charity.  Hayley is passionate about supporting small charities recognising the difference they make to us all.

Stephen Cahill

Associate Project Manager

Stephen Cahill is a semi-retired executive with extensive senior experience across the public, private and charity sectors. He specialises in helping organisations to achieve rapid results by focusing on, “the things that really matter".  He has been active with Cranfield Trust for nearly a decade.

Registered Charity No: 800072 | Scottish Charity No: SCO40299 | Company No: 2290789 | Telephone No: 01794 830338
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