In recent years, charities have been under increasing pressure to make their marketing and communication efforts work as hard as possible. However, with increasingly tight budgets and limited resources, this can present a big challenge for non-profits.
Thankfully there is a wealth of information available to help support charities, covering everything from social media and PR, to the latest legislation.
Useful guide for charities - Information Commissioners Office (ICO) website
Guide to Privacy and Electronic Communications Regulations - new 2018 guidance from ICO
Chartered Institute of Marketing (CIM) - website