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Beyond the ask: Building donor relationships that last
Many charities feel that fundraising is all about the next ask but the organisations that build lasting income focus on something deeper: meaningful donor relationships.
Tuesday 21 July, 12-1pm
This practical webinar will help charity leaders shift from transactional fundraising to long-term stewardship, giving you simple, realistic ways to strengthen relationships with the people and organisations who support your work. You'll learn how thoughtful engagement and communication can turn one-off gifts into lasting partnerships.
In this one-hour session you’ll learn:
- Why donor relationships matter more than the ask – and how strong stewardship increases retention and long-term income
- What donors actually want from charities, regardless of whether they’re individuals, corporates, or funders
- Simple stewardship approaches that work for small charities with limited time and fundraising experience
- Practical ways to stay connected with donors
- How to turn first-time supporters into long-term champions
Presenter bio:
Claire Heath is an experienced fundraising leader with over 23 years experience of working in the UK charity sector. Starting her career in legacy marketing at Age UK, she has gone on to lead teams across all fundraising disciplines including corporate partnerships, major donors, grants and events fundraising. Claire is Chartered Institute of Fundraising qualified and has held roles at senior level within local, national and international organisations, and held a Trustee role with a local youth charity. With a particular passion for health and welfare charities, in 2024 Claire incorporated Claire Heath Consulting Ltd to support small to medium sized charities with their fundraising challenges.
On-demand webinar library
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Governance video channel
We are delighted to have launched our Governance video channel on YouTube.
We are honoured to have been entrusted with the video content on this channel, which originated from ‘Getting on Board’ – a charity that worked tirelessly in pursuit of its mission to change the face of trusteeship. You will find a wealth of information and guidance within the many videos on the channel.
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