Marketing and Communication

In recent years, charities have been under increasing pressure to make their marketing and communications efforts work as hard as possible. However, with increasingly tight budgets and limited resources, this can present a big challenge for non-profits. 

Thankfully, there is a wealth of information available to help support charities, covering everything from social media and PR to the latest legislation. 

Guides

Press pack - Small charity week 2016.pdf

How to write news blogs headlines - Slack Communications.pdf

Accessible information - clear and large print guidelines - Sensory Trust.pdf

Accessible information - plain language guidelines - Sensory Trust.pdf


Useful weblinks

Media Trust - a charity that helps other charities with their communications, from training to volunteer matching.

CharityComms - a membership network for communications professionals working in charities. Great free resources. 

CharityComms downloadable social media guide

Chartered Institute of Public Relations (CIPR) - including toolkits and best practice guides, such as communicating with children, Google analytics, and social media. 

Guide to data protection - ICO

Slack Communications - more useful resources

Privacy and Electronic Communications Regulations (PECR)

Accessible Information: making your messages reach the widest audience - Sensory Trust


Case studies

Winning BIG Lottery funding following a communications strategy project with Cranfield Trust


Books and publications

Some of these resources may require payment/a subscription.

Effective Media Relations for Charities - What journalists want and how to deliver it, By Becky Slack - an indispensable, practical guide for charities working with the media.

Write for charity, By Gideon Burrows - an excellent guide to writing for charities, highly recommended for those working in charity comms. Available in paperback and on Kindle. 

How to do effective public relations and media for your charity, By Gideon Burrows - Available to download on Kindle.