Marketing and Communication
In recent years, charities have been under increasing pressure to make their marketing and communications efforts work as hard as possible. However, with increasingly tight budgets and limited resources, this can present a big challenge for non-profits.
Thankfully, there is a wealth of information available to help support charities, covering everything from social media and PR to the latest legislation.
Media Trust - a charity that helps other charities with their communications, from training to volunteer matching.
CharityComms - a membership network for communications professionals working in charities. Great free resources.
Chartered Institute of Public Relations (CIPR) - including toolkits and best practice guides, such as communicating with children, Google analytics, and social media.
Books and publications
Some of these resources may require payment/a subscription.
Effective Media Relations for Charities - What journalists want and how to deliver it, By Becky Slack - an indispensable, practical guide for charities working with the media.
Write for charity, By Gideon Burrows - an excellent guide to writing for charities, highly recommended for those working in charity comms. Available in paperback and on Kindle.
How to do effective public relations and media for your charity, By Gideon Burrows - Available to download on Kindle.